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PR & Social Communications
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    In our last post, we looked at how Sainsbury’s, Smart Car and O2 handled social media criticism by stepping out of the corporate drone mentality and showing the world that there are actual living, breathing humans at the other end of the computer. It’s one thing to poke fun at, or in some cases pour [...]

    The post Six of the best social brand responses of 2012: part 2 appeared first on Carrot Communications.

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    It costs an impressive $4 million to buy a 30 second Super Bowl ad spot. It’s understandable that brands want to make the most of their investment. The ad has to be memorable, to tap into the zeitgeist, or just be funny. It needs to be talked about in the office, at home and online. [...]

    The post SodaStream takes the fight to social appeared first on Carrot Communications.

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    Author: Gemma Storey

    The post The Tale of the #HMVXFactorFiring appeared first on Carrot Communications.

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    Love it or loathe it, you certainly can’t get away from Valentine’s Day. Brands have come up with some cracking ways to celebrate the ‘special’ day and drive brand awareness. Here are four examples of campaigns that have caught my attention. Feel free to highlight your favourites (or highlight some stinkers…) in the comments. IKEA [...]

    The post Four Valentine’s campaigns that warmed our hearts appeared first on Carrot Communications.

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    The horsemeat scandal isn’t really about food safety, it’s about trust. How can people trust the food that they’re eating? How can the brands involved reassure consumers that they’re taking the issue seriously and doing everything in their power to ensure the safety and quality of their food? Tesco and Waitrose have both promised changes [...]

    The post Five ways to alienate your customers appeared first on Carrot Communications.

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    Social shaming is becoming a bit of a problem for brands. They struggle with the question: how can you stop people from expressing themselves on social media? The answer: you can’t. Clear communication, excellent levels of customer service and a cohort of loyal brand advocates are really the only defence for brands. What is social [...]

    The post Is there a place for social shaming of brands? appeared first on Carrot Communications.

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    We were in New York at the end of last month, running a series of social media crisis simulations and workshops for brands and agencies. Last year, Carrot and eModeration teamed up to combine our experience in PR, social media and crisis management to create a social media simulator. We did this because we both […]

    The post Rehearsing a social media crisis: talking direct to consumers appeared first on Carrot Communications.

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    Manhattan. “You’ll fall in love with it the moment you step off the plane.” They said. Well, no. Let’s not kid ourselves here, a seven hour flight across the Atlantic, followed by a two hour queue to get shouted at by a mean person, does not a happy traveller make. Combine that with the jet […]

    The post Brands: creating a connection appeared first on Carrot Communications.

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    The food and drinks industry has a particularly tough job. A mistake made in food preparation or manufacturing can threaten public health. Twenty years ago, if a customer found a foreign object in their loaf of bread they’d complain to the store (and possibly tell the local paper). These days you can bet that the […]

    The post Eat, drink and prepare for a social media crisis appeared first on Carrot Communications.

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    We’re always advising brands that they need to be open, honest and down to earth on social media. That there needs to be a real person behind the account responding to people as individuals and creating a connection with followers. Question and answer sessions give followers the chance to get their voices heard by someone […]

    The post Do brands belong in Twitter Q&As? appeared first on Carrot Communications.

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    You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with […]

    The post What can brands learn from the #nomakeupselfie campaign? appeared first on Carrot Communications.

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    It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was recorded telling his mistress not to bring black guests to Clippers games (after she posted […]

    The post Anatomy of a crisis: LA Clippers appeared first on Carrot Communications.

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    Batman: Arkham Knight is one of the most anticipated games of the year, yet its release has been met with a tide of social media scorn as many PC players find significant issues with performance. It turns out that the...

    The post Broken promises: what happens when brands let fans down? appeared first on Carrot Communications.

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    At the Trust and Reputation conference in London on Thursday, the focus was very much on action-led communication. To establish a reputation, you have to do stuff, not just talk about it. In her opening remarks, conference chair (and chairman...

    The post Actions, not words, build reputation appeared first on Carrot Communications.

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    Research from Populus and (presented at the recent Trust and Reputation conference in London) shows that 64% of people in the UK think that big business will rip people off, if given the opportunity. Perhaps because of that, 71%...

    The post The reputation of business matters to everyone appeared first on Carrot Communications.

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  • 07/17/15--07:46: Trust and PR: is PR dead?
  • I’ve just finished reading Trust me, PR is Dead. As someone who’s only ever worked in a small PR agency, and one which operates and thinks along the same lines as the author does, the arguments made in the book...

    The post Trust and PR: is PR dead? appeared first on Carrot Communications.

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  • 09/04/15--04:38: Reputation Audit: Amazon
  • When does a bad reputation just not matter very much? Amazon is no stranger to controversy over its working practices. A few years ago, it was various global media outlets raking the online retailer over the coals for the working...

    The post Reputation Audit: Amazon appeared first on Carrot Communications.

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    On 19th July 2015 a hacking group calling itself the Impact Team hacked into a few websites owned by Avid Life Media. One of the websites being the notorious adultery-loving website, Ashley Madison. In the months since then, the media...

    The post Reputation Audit: Ashley Madison appeared first on Carrot Communications.

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    Last week, Mark Zuckerberg published his ‘Building Global Community’ open letter – or, as the BBC called it – his “manifesto to re-boot globalisation”. At first glance, it may seem hypocritical for the man who says he isn’t interested in...

    The post Are brands inherently political? appeared first on Carrot Communications.