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Broken promises: what happens when brands let fans down?
Batman: Arkham Knight is one of the most anticipated games of the year, yet its release has been met with a tide of social media scorn as many PC players find significant issues with performance. It...
View ArticleActions, not words, build reputation
At the Trust and Reputation conference in London on Thursday, the focus was very much on action-led communication. To establish a reputation, you have to do stuff, not just talk about it. In her...
View ArticleThe reputation of business matters to everyone
Research from Populus and Reputation.com (presented at the recent Trust and Reputation conference in London) shows that 64% of people in the UK think that big business will rip people off, if given the...
View ArticleTrust and PR: is PR dead?
I’ve just finished reading Trust me, PR is Dead. As someone who’s only ever worked in a small PR agency, and one which operates and thinks along the same lines as the author does, the arguments made in...
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Reputation Audit: Amazon
When does a bad reputation just not matter very much? Amazon is no stranger to controversy over its working practices. A few years ago, it was various global media outlets raking the online retailer...
View ArticleReputation Audit: Ashley Madison
On 19th July 2015 a hacking group calling itself the Impact Team hacked into a few websites owned by Avid Life Media. One of the websites being the notorious adultery-loving website, Ashley Madison. In...
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Are brands inherently political?
Last week, Mark Zuckerberg published his ‘Building Global Community’ open letter – or, as the BBC called it – his “manifesto to re-boot globalisation”. At first glance, it may seem hypocritical for the...
View ArticleTrust and the power of expert influence in 2018
The Edelman Trust Barometer had some interesting insights into how media is perceived and defined in 2018. We seem confused about what classifies as media, but we’re clearer about where we place our...
View ArticleDo you put your money where your values are?
Values. Go to almost any business website, and you’ll probably find a section dedicated to the company’s core values. They may be keywords like equality, diversity, authenticity and empathy. But these...
View ArticleWhy storytelling is more than a buzzword
‘Brand storytelling’ is on-trend. It’s become a bit of a buzz phrase. But when brands do storytelling well, it can be a powerful way for a brand to communicate with its audience. Many brands start...
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