Why storytelling is more than a buzzword
‘Brand storytelling’ is on-trend. It’s become a bit of a buzz phrase. But when brands do storytelling well, it can be a powerful way for a brand to communicate with its audience. Many brands start...
View ArticleDo you put your money where your values are?
Values. Go to almost any business website, and you’ll probably find a section dedicated to the company’s core values. They may be keywords like equality, diversity, authenticity and empathy. But these...
View ArticleTrust and the power of expert influence in 2018
The Edelman Trust Barometer had some interesting insights into how media is perceived and defined in 2018. We seem confused about what classifies as media, but we’re clearer about where we place our...
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Are brands inherently political?
Last week, Mark Zuckerberg published his ‘Building Global Community’ open letter – or, as the BBC called it – his “manifesto to re-boot globalisation”. At first glance, it may seem hypocritical for the...
View ArticleReputation Audit: Ashley Madison
On 19th July 2015 a hacking group calling itself the Impact Team hacked into a few websites owned by Avid Life Media. One of the websites being the notorious adultery-loving website, Ashley Madison. In...
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Reputation Audit: Amazon
When does a bad reputation just not matter very much? Amazon is no stranger to controversy over its working practices. A few years ago, it was various global media outlets raking the online retailer...
View ArticleTrust and PR: is PR dead?
I’ve just finished reading Trust me, PR is Dead. As someone who’s only ever worked in a small PR agency, and one which operates and thinks along the same lines as the author does, the arguments made in...
View ArticleThe reputation of business matters to everyone
Research from Populus and Reputation.com (presented at the recent Trust and Reputation conference in London) shows that 64% of people in the UK think that big business will rip people off, if given the...
View ArticleActions, not words, build reputation
At the Trust and Reputation conference in London on Thursday, the focus was very much on action-led communication. To establish a reputation, you have to do stuff, not just talk about it. In her...
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Broken promises: what happens when brands let fans down?
Batman: Arkham Knight is one of the most anticipated games of the year, yet its release has been met with a tide of social media scorn as many PC players find significant issues with performance. It...
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Anatomy of a crisis: LA Clippers
It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles...
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What can brands learn from the #nomakeupselfie campaign?
You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such...
View ArticleDo brands belong in Twitter Q&As?
We’re always advising brands that they need to be open, honest and down to earth on social media. That there needs to be a real person behind the account responding to people as individuals and...
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Eat, drink and prepare for a social media crisis
The food and drinks industry has a particularly tough job. A mistake made in food preparation or manufacturing can threaten public health. Twenty years ago, if a customer found a foreign object in...
View ArticleBrands: creating a connection
Manhattan. “You’ll fall in love with it the moment you step off the plane.” They said. Well, no. Let’s not kid ourselves here, a seven hour flight across the Atlantic, followed by a two hour queue to...
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Rehearsing a social media crisis: talking direct to consumers
We were in New York at the end of last month, running a series of social media crisis simulations and workshops for brands and agencies. Last year, Carrot and eModeration teamed up to combine our...
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Is there a place for social shaming of brands?
Social shaming is becoming a bit of a problem for brands. They struggle with the question: how can you stop people from expressing themselves on social media? The answer: you can’t. Clear...
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Five ways to alienate your customers
The horsemeat scandal isn’t really about food safety, it’s about trust. How can people trust the food that they’re eating? How can the brands involved reassure consumers that they’re taking the issue...
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Four Valentine’s campaigns that warmed our hearts
Love it or loathe it, you certainly can’t get away from Valentine’s Day. Brands have come up with some cracking ways to celebrate the ‘special’ day and drive brand awareness. Here are four examples of...
View ArticleThe Tale of the #HMVXFactorFiring
Author: Gemma Storey The post The Tale of the #HMVXFactorFiring appeared first on Carrot Communications.
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